WIT NEWS ITEM | WIT Promotes Promotion in Ad Club Promos

Mike Bass leads a tour through the marketing landscape as part of the DC Ad Club campaign.

WIT PROMOTES PROMOTION IN AD CLUB PROMOS

POSTED 8.26.08

Fans of WIT might be seeing familiar faces on their TV screens this month.

When colleagues at the DC Ad Club needed a few actors for some TV spots they were producing, they looked to Washington Improv Theater to provide the talent.

Two promos for the upcoming Ad Week in DC were created featuring out of town visitors on an "ADventure Tour" of the nation's capital. The first spot was shot throughout the city on a tour bus with Mike Bass as guide, and a second spot was shot in a boardroom in Bethesda with WIT players Jordan and Amanda Hirsch, Justin Purvis, and Lia Kvatum.

Both promos are currently running on NBC's Channel 4 and were featured prominently in the local timeslots during the Bejing Olympics coverage. Fans might also hear Mike's tour guide on their morning commute, as three radio spots were also produced in addition to some print work.

Click here to watch these and other commercials featuring WIT talent. The revolution will be improvised.